What are trust seals?
Trust seals or trust marks, also known as verification seals are small graphic images that are placed on a website to help a visitor see at a glance that some part of the website has been verified by a third party. They're called trust seals, because they can instill trust or confidence in a visitor, especially if a visitor has never been to the website before.
Trust seals generally address one or more of the top concerns visitors have; is my privacy safe, is this website secure, and has this business been verified, when they visit a website. Studies show that when these concerns are addressed trust and buyer confidence increases and the website generates more sales